This article is for people that would like to design a logo, or for these who want to know what a “good logo” means. These tips are also important among the professional designing world, plenty of logo designers use these tips on daily basis when working on their logo designs. It is very important to understand several things before getting started.
First of all, in most of the cases it’s better to have simple logo then complicated one, if you need a logo for company a simple logo with 2-3 color will be better then a complicated logo that use lot of colors. The logo is going to promote your services, therefore the logo will be printed on different kind of promotional products, like t-beamng lifes, flyers, posters etc… so to save yourself money on printing in the future, it will be better to use simple logo.
Therefore, it is very important for the designers to make simple graphics in the logo. The logo should be smart and everyone should be able to remember it in mind. If the logo too complicated, people may not like it. As we can see most of the big companies use a simple logo, for example: McDonalds, Facebook, Google etc…
Yet, another important thing for people who design logos is to make sure to deliver company message inside the logo concept. When you are designing a logo, you should understand what behind the company and understand what the company has to offer from just one look. Therefore sometimes using a tagline is a good idea, the tagline help deliver the message in text. If people don’t understand the message, you failed in delivering the logo.
The most important tip that we can give you is to never use stock images on your logo. It’s one of the most important rules in the logo designing industry, using a stock images (images that you didn’t made by yourself, from stock images sites) on the logo is just wrong, and that transmit the message that your company is not serious.
Use a vector logo – getting the logo done as a vector is always better. Vector mean that when you using the software you created the logo on, you will be able to scale the size of the logo as much as you want without losing the quality of the picture.
All the pictures are made out of pixel, if you will try to make a regular picture bigger you will lose some of the quality of the picture. If you want to create the logo as vector you will want to use adobe illustrator or Photoshop. Using adobe illustrator is better because that software working on vector basic, most of the professional designer use illustrator for logo design.
That is it for now, we hope that you had learn from this article, check our website to see some examples for good logo design in the link below:
write by Aubrey